Lately I’ve seen a number of people post pictures of Neil Armstrong’s walk on the moon with the caption “We got here with less power than your cell phone.” Which got me wondering. It’s too bad my cell phone isn’t hardened like those old 286 processors. That said, mobile is the way of the future.
That said a Forbes Investing article by Eric Jackson suggests that perhaps next time NASA goes into space their training program may begin with “There’s an app for that.” Ok he doesn't come out and say that, but Jackson predicts that the social sites that we know and love won’t be around forever. In fact he gives them about five years. When we consider the .com era where companies started not just using the internet but existing only on the internet. This was followed by the Web 1.0 era with search and shopping, and now we are in the Web 2.0 era. And computers are getting more and more powerful, and smaller, at an exponential rate. Some quick research shows Windows 95 only required 8 MB of RAM, Windows XP jumped to 128 MB and Windows 7 & 8 need about 2 GB. The guys at the office tell me that they had to reduce the amount of memory needed for Windows 8 for it to run on mobile devices. When we examine what the services that now do mobile we see that most major banks have a mobile application, as well as services online services like Skype, Major news services, and social applications such as Instagram. And while many social services have mobile applications, they are often not as full featured as their web applications, though many are adding access to their service with each application update. Should these social services manage to make their whole service available through a mobile applications, there is the possibility that they will survive past the end of the Web 2.0 era. That said, they will need to maintain their audiences, or they will risk going the way of many of their predecessors. One way or another, Jackson’s question is an interesting one. If, or perhaps I should say since, mobile is the way of the future, as strategic communicators are we guiding our organizations to consider what our mobile strategy is? Because progress isn’t slowing down. So organizations need to be considering their mobile strategy now. Do you have a mobile part of your communications plan?